Subweb Design - Houston Web Design, Hosting & Graphic Design

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Marketing Strategies have changed dramatically since the Internet was born. And most of what's been taught about marketing and advertising in the past, now has to take a serious look at online business!

The worldwide web has given a whole new perspective and endless possibilities to marketing and advertising. Why waste your time and money on yesterday's media and advertising ideas? TV, Radio, Direct Mail & Telemarketing have to not only share the marketing world, they also advertise for the world wide wide.

Good Marketing & Advertising is crucial for your business

Over 70% of consumers visit a company's web site before they make a purchasing decision. With the click of a button and at the customers convenience they have a vast amount of information and many options at their finger tips.

The growth of the Internet continues to expand, and with it ecommerce becomes more profitable. The image of a professional website motivates consumers to interact and conduct business with the company that's represented. We encourage our customers to use their website as their primary sales and marketing tool.

Of course well thought out Print materials and publications play an important role in your businesses succes, and you should consider this as well. Customer referrals, repeat business, and up-selling existing customers are a crucial aspect of your business.

Tools for your business: Quick Reference Guide WebsiteOS Features Explained

EasyStoreMaker

Orders placed will be securely emailed directly to you, giving you all the information you need to keep things organized (e.g. name, shipping address, products ordered, total price and credit card number
Enter your products, set the prices and the tax calculator
Select the currency your store will use
Unlimited Products

Ad Manager

Allows customer to generate revenue from the advertising of banners on their site
Rotating or static banners are at the discretion of the customer
Avoids the need to purchase ad manager software (often very costly)
Functionality is point and click
Instruction is step by step

Announcer

Managed mailing list
Up to 800 email addresses can be stored in the lists
Saves user time by easily communicating with all of their customers
Sorted according to categories (target audience)
Can upload existing lists, if in proper format
FREE promotional tool
Limits the need to mail direct information
Cuts advertising costs when new product offerings are launched
Customizable messages according to target market

Business Card

Pre-designed template driven website builder
Allows for creation of website in minutes
Requires no knowledge of web development
Easy replacement for “Under Construction” page
Professional appearance
Easy to create with use of “Wizard”
Ideal site for entry level professionals (lawyers, doctors, realtors etc.)

Change Password

Provides complete control for end user to manage WebsiteOS and FTP login
Limits security risk
Changes done in real time
No need to contact support dept
Saves end user time

DB Manager

Allows for advanced functionality, generally associated with expensive costs to maintain a DB online
Creation and management of DB is controlled by end user
Requires no 3rd party intervention
Revolutionary technology
Quick and easy tool for modifying existing DB
Designed for MySQL users
Allows for creation of dynamic web pages

EasyMail Setup

Allows for easy management of email addresses with limited technical knowledge (executive assistant etc)
Easy to remember email conventions
Professional looking email addresses
Allows company to appear as a large corporation
Requires no third party intervention
End user controls all aspects of account creation, deletion, modification, and forwarding
Real-time creation, modification, deletion of email accounts
Email can accessed through POP3, IMAP, Webmail and forwarding

Email Features included are:

List of Accounts

- Easily viewable user names and passwords
- Provides up to date list of all existing accounts

Create Accounts

- Creation of accounts done in real time

Change Passwords

- Limits security risks
- Changes made in real time

Delete Accounts

- Deletion of accounts done in real time

Alias

- Limits need to change habits, end user(s) can follow the same behaviour
- Allows for the ability to manage multiple email addresses through one account

Autoresponders

- Ability to notify of short term or extended absence or receipt of email

Spam Filtering

- Ability to block email from users
- Built in default and advanced settings

Catch All’s

- Ability to retain all communication sent to the company

Command History

- Monitors all activity dealing with email addresses

EcBuilder/Miva Merchant

Easy to use shopping cart software
Allows for e-commerce capabilities
Small Office Home Office (SOHO) edition of Ecbuilder is FREE
Ideal for business new to e-commerce
Choice of available set up (web based, software)

File Manager

Easy easy way for end user to manage files
Allows for editing of pages in real time
Ability to:

Copy
Move
Create Directories
Remove Directories
Set Permissions
Rename Files
Upload
Download

FrontPage

Allows for easy install of FrontPage extensions
Extremely popular software among new users for web development
Bundled frequently with other Microsoft products
Available on Gold packages or higher
Offered to end user at no additional cost (usually associated with additional costs)

Log Manager

Provides detailed stats of website activity
Arrive in raw log form
Ability to download stats and analyze in third party web stats software

Plug-in Scripts

Value added feature
Access to five of the most popular/requested CGI scripts
Ability to implement scripts easily through pre-formatted structure

Counters - Count each hit to the website
Guest book - Allows end user to have guest book
Formmail - Allows for the submission of customizable forms via email
Search Engine - Indexes site for quick and easy site search

Promote Site

Value added feature
Allows for quick and easy submission of site to six of the most popular search engines
FREE

Site Checker

Ability to review the performance of the website
Identifies any broken links and images
Improves look of site before being released to customers
Identifies slow loading pages
Improves functionality of web site

SSL Manager

Allows for easy and quick install of a generic certificate
Allows for easy and quick install of a vanity certificate (their own)
Value added feature- usually HIGH cost associated with this feature
Intervention of third party not necessary
Waiting time is minimal

Web Stats

Allows for tracking of visitors to site
Identifies areas of improvement (exit pages etc)
Ability to identify demand in previously unidentified markets
Visually appealing
Measures success of website

Web Master Tools

Value added feature
Provides easy access to necessary tools needed for maintaining a successful website

Web Security

Ability to protect areas of the website through:
- Password protection
- IP restriction (can act as a companies Intranet)
- Hostname restriction

Content Sensitive Help Files

Solve 95% of issues, without the need of a support technician
Ease of use
Resembles Microsoft format of help files

Disk Usage/Bandwidth Meters

Real time measure of website traffic and disk usage
Allows a customer to easily decide whether they need to upgrade their plan to a higher hosted plan

Website Wizard

Template driven website builder
Builds professional themed websites in seven EASY steps
Designed for new users with no experience in web development
Robust enough to satisfy the needs of intermediate to advanced developers

Domain Pointing

Allows customer to extend their reach by using multiple domain names to attract customers at a fraction of the cost
Ease of use
Control of domain pointing is done by customer
Intervention of third party is not necessary
Allows customer to retain URL in address bar
Value added feature – catch all
Allows customer to have all emails on their domain to forward to an existing account (Yahoo, Hotmail etc)
Communication sent to pointing account is never missed

WebMail

Allows customer to access email from anywhere in the world provided they have a local Internet connection
Contains all the necessary components of a standard email client
Provides Your Company with their own version of Hotmail
Provides customers with maximum flexibility in accessing emails sent to them

Custom CGI’s

Ability to upload any CGI developed in house or by a development company
Allows customer to use a variety of e-commerce solutions as well as utilities otherwise inaccessible to them
Restrictions to a set number of CGI scripts is not a factor

Site Preview

Allows a customer to view their site before DNS has propagated
Reduces the time it takes for overall approval of your website
Appearance of site is identical to what files has been uploaded

Megaftpservers

Allows a customer to use a standard FTP client in order upload files to their site before DNS has propagated
Limits the concern a customer may have about down time

Quick Tools Reference

Feature	Description	Benefit
Ad Manager	Allows for management of banners on the website	Easy to use, no need to purchase software
Announcer	Managed mailing list	Can target specific markets and allows for easy communication with entire client base
ASP/CF Enabler	Allows for use of Active Server Pages (ASP) or Cold Fusion (CF) scripts	Saves end user costs and limits need to decide between UNIX or NT
Business Card	Pre-designed template driven website builder	Creation of sites in minutes, requires no knowledge of HTML -Professional appearance
Change Password	Allows user to change password	No need to contact support dept. Changes done in real time, saves end user time
DB Manager	Allows user to create a MySQL DB	Allows for creation of dynamic pages - Requires no support - Management controlled by end user
EasyMail	Easy management of email addresses	Easy to use interface - End user control all aspect of email - Real time creation
Ecbuilder/Miva	Shopping cart software	Easy to use software - SOHO edition of ecBuilder is FREE - Ideal for new businesses
File Manager	Ability to manage all files for end user’s website	Allows for editing of pages in real time - End user controls all aspects of file management
FrontPage	Allows for easy install of FrontPage extensions	No additional costs to users - Easy to use - Saves time
Log Manager	Provides raw log files	Detailed stats of website activity -Ability to download and analyze using third party software
Plug-in Scripts	Most requested scripts available for FREE	Ability to implement scripts quickly and easily
Promote Site	Search engine submission form	Quick and easy submission of website
Site Checker	Identifies areas of improvement in the website	Identifies slow loading pages - Improves functionality of website - Identifies any broken links and images
SSL Manager	Allows for implementation of SSL certificates	Allows for install of generic and vanity certificates - Intervention of third party not needed - Saves time and money
Web Stats	Tracks visitors coming to site	Measures success of site - Ability to identify demand in previously un identified markets
Web Master Tools	Link to TUCOWS website	Easy access to necessary tools for site management
Web Security	Protection of site without SSL	Ability to protect areas of site through password, IP, or hostname
Help Files	Online help files	Ease of use - Solve 95% of issues - No need for support
Disk Usage	Meter showing disk usage	Real time measure of disk usage
Bandwidth Meter	Meter showing bandwidth usage	Real time measure of website traffic
Webmail	Online email interface	Email can be accessed anywhere in the world - Contains all the necessary components of an email client
Custom CGI’s	Custom CGI scripts	Ability to upload any CGI’s user chooses
Site Preview	Viewing a site before DNS propagation	Limits down time - Appearance of site is identical to what files are located in the File Manger
Megaftpserver	Uploading files before DNS propagation	Allows customer to upload files ahead of time using standard FTP client - Limits concern of down time

WebsiteOS Features Explained

Same day set-up: All accounts will be set-up and running on the same day as they are purchased. Domain name propagation may affect when a site can be accessed on the Internet.

99.9% Uptime: This is our guarantee of our network uptime. This is possible due to our network redundancy, extensive back-up systems and triple connectivity.

Multiple T3: We have three T3 connections from different providers. This assures that our network is always connected to the Internet Backbone.

24/7 Network Monitoring: We have highly trained technical staff who continuously monitor our systems for problems and to ensure consistent bandwidth.

Web based email: Our email services can be accessed from anywhere a web browser can be used. Users can simply go to our web page, log into their account and access their mailbox. This feature is in addition to POP3 and IMAP email access on all accounts.

Business Card Builder: This tool enables users to create a simple one-page site from a choice of templates, fonts and colours. There are pre-defined fields in which users can enter their business name, address, telephone number, postal code and other relevant information. Also provided is an “upload” tool so that customer’s can place their logo on the site to complete the business card essentials.

EasyMail Administrator: The EasyMail Administrator allows users to easily and instantly create, delete, forward and administer all of the email accounts for their domain.

Announcer: Announcer is an easy way for you to keep your customers or friends up-to-date with what is new and exciting on your website. With Announcer you can manage distribution lists of email addresses and send messages based on these lists.

Change Password: The change password function allows you to change your WebsiteOS and FTP access password.

FrontPage2000: We provide an easy to use interface for installing and configuring Microsoft FrontPage 2000 server side extensions. These extensions allow users to connect to their web site using FrontPage 2000.

Disk usage meter: This feature provides a report on the disk usage of a given website. The report generates a listing of each directory and the amount of space used. It is formatted in plain text so it can be cut and pasted for printing.

Website Promotion Wizard: This tool allows users to quickly and easily submit their site to major search engines.

Website Checker: The website checker is an easy to use tool that can quickly identify dead or broken links. It can be configured to only check links within a site or to check both internal and external links.

Web Stats: This valuable feature provides end users with a comprehensive breakdown and analysis of their website traffic. This software uses the raw log files generated by website traffic and interprets them into an HTML based page that presents the data in both graphic and text formats. The website traffic can be broken down in many ways including by country of origin.

Log management: Users have easy access to their log files that record activity on their site. Users can easily view, download, archive and delete their log files using WebsiteOS.

Site Indexer: This CGI script allows the user to create a comprehensive index of their site content. Visitors to the site can search the content for key words and terms and will find all relevant information according to the search parameters.

Guest book: This CGI script sets up a guest book for a web site and allows visitors to sign their name and leave comments. By simply visiting a URL for their site’s guest book, the user can easily check for updated listings.

Form Mail: This is one of a number of CGI scripts provided with WebsiteOS. This script is a simple program that when inserted on a web page, provides an easy way for users to fill out and submit a form which is then emailed to specified addresses.

Hit counter: The hit counter is comprised of two separate CGI scripts that count the number of “hits” or visits to a web page. This can be accomplished by using one of these scripts. The difference between the scripts is that one is a text-based counter, while the other is a graphic based counter.

Support for real time credit card processing: Our systems support a number of e-commerce solutions that when combined with an online credit card processing service, offer real time capabilities for online sales.

CGI-BIN: A CGI-BIN is a dedicated directory for the installation and use of CGI scripts. Otherwise known as a Common Gateway Interface, CGI’s allows users to interact with web pages by allowing a small program to run on the web server that can perform many functions.

PHP: PHP is an HTML embedded scripting language that allows web sites to create and deliver dynamic content. PHP can perform any task that a CGI program can. The real strength of PHP lies in the fact that PHP is compatible with many types of databases and can talk across networks using IMAP, SNMP, NNTP, POP3 and HTTP protocols.

Website Wizard: This tool allows for the quick and easy construction of web pages using templates with pre-configured fonts, colours and layouts. End users with no experience can easily generate web pages in minutes.

Free shopping cart: End users are entitled to the Small Office Home Office (SOHO) edition of ecbuilder. This program can construct the web pages of an e-commerce site and includes a free shopping cart.

Database Manager: The database manager allows users to manage their MySQL database from within the WebsiteOS. Users can create, edit, delete and administer their database.

Active Server Pages (ASP): Active Server Pages are dynamically created web pages that utilize ActiveX scripting to deliver HTML formatted content. ASP was designed and created by Microsoft to enable interaction between end users and web pages on NT based web servers.

ColdFusion support: Created by Allaire Corporation, ColdFusion integrates databases and web pages to provide the delivery of dynamically created HTML pages. End users can create web pages that can take information from web site visitors, query a database and deliver the results in a HTML format.

Ad Server: This feature allows users to configure an ad server for their web site. An ad server allows users to place banner advertisements on their web site and have them “rotated” by the ad server. Additionally, users can view comprehensive statistics on their banner ads such as the number of banner views and “click throughs”. This information is stored in a MySQL database and can be provided to advertisers so that they can view the statistics for their ads.

MySQL: MySQL allows for the construction of dynamically created web pages utilizing MySQL databases. Short for Structured Query Language, MySQL is a free and widely available open source database system.

RealAudio/Video: Real Audio and Video is a popular Internet standard used for “streaming” audio and video content on demand. Instead of downloading a whole file and then viewing or listening to it, users can view and/or listen to files while they are downloading them. This is known as “streaming” content.

MS Access: Microsoft Access databases are a common choice among users for their database needs. Access databases require NT servers to support their delivery via the Internet and because of this, not all web hosting services support Access databases. Our blend of UNIX and NT systems offer full support for Access databases.

SSL Manager: Secure Sockets Layer (SSL) allows for the transmission and reception of documents on the Internet using an encryption key to provide a secure connection. SSL is commonly used to obtain confidential user information such as credit card numbers and account information. The SSL manager enables the user to use a generic SSL certificate on their site or allows them to upload their own custom SSL certificate.